an online style and empowerment platform

we aim to empower the modern individual to discover, develop and embrace their sense of style. We strive to touch the hearts of many through shopping, digital content and events and are a source of inspiration, information, entertainment and motivation. With a large appetite for fashion and style, we encourage fashion lovers, style enthusiasts and those still figuring it out to love on themselves, creatively explore and build truly self reflective wardrobes.

Season 7 is for those who need that friend to be their biggest fan, who approves of the outfit (might make a few suggestions) but has no qualms about whether you take the advice or leave it. We’re the friend who keeps you in the loop, fans over that statement coat we saw in the shop window earlier, and makes sure to send a pic and tell all of our friends about it. But don’t get it twisted, we are also the friend that tells you off when you steer off course. And yes, we’re the friend who listens when you speak and responds with thoughtful and meaningful advice.