Inspired by ...

Inspired by the intersection of luxury street culture, femininity and women empowerment; Season 7 believes in the power of the coat - as it is one of the most important pieces of the wardrobe - and the power of you . We are a platform of discovery and rediscovery - We provide an exciting range of coats, jackets and accessories with brands that make bold statements, serve a purpose and play a part in the story of our customers’ wardrobe.

"Our brand ethos, embraces and values personal style"


We are a London based brand founded by a New Yorker, Blair Naima, a fashion enthusiast and style consultant, with the belief that fashion is a form of communication and self-expression. Season 7 offers a carefully curated edit of statement outerwear, from global designers and brands. Our brand ethos, embraces and values personal style and, as a brand, we encourage our customers to embrace theirs. Focusing on the notion of style and uniqueness, Season 7 is here to develop a community that encourages and celebrates personal and individual style. – We want to offer a destination for fashion discovery and complete wardrobes and looks with statement pieces our customers love. We are dedicated to keeping it interesting and forward thinking. We are excited to continue curating our edit and content to feed the fashion appetite of many, but also empower and remind our audience to continue being brave in their style and in this world.

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If you love outerwear as much as we do and believe your brand belongs on our platform we want to hear from you. Hit us up at partners@season7.co.uk.